In my April Law Business Secrets OFFLINE Letter I showed you exactly how I tweaked the copy for an event invitation sent out by realtor Abigail Dotson so that it positioned Abigail as the Healthy House Expert.
That positioning has led to a number of benefits for Abigail and you could be using the exact same […]

I’m on a plane heading to the east coast to meet with two of my business mentors, Dave Dee and Craig Garber.
I spend tens of thousands of dollars and have to travel across the country for a piece of their time.
Why do I do it?
Because I am absolutely, totally, 100% committed to the success of […]

When I first started my practice, I thought of my practice as my third child.  It was born 6 months after my youngest son, Noah and occupied just as much of my time!
Maybe even more.
Just as I met my children’s every need; I felt it was MY responsibility to meet every need of the business.
Just […]

This week, instead of sharing with you a practice management or marketing strategy, I am going to give you the opportunity to change someone’s life.
Whether you take it or not is reflective of your own capacity for success.
It was my sister’s 30th birthday and she invited me to share the evening with her and her […]

I’ve often heard the saying that nothing happens until someone sells something.
This weekend though, I heard a twist on that phrase from one of the most successful copywriters alive today, John Carlton.
And, he’s right when he says "Nothing happens until the copy gets written."
Think about it.
Each time you communicate with clients, prospects or referral sources, […]